The platform is rolling out a updated setting that permits them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the company announced that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale launch. This development comes amid a rise in AI-generated material, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding content creators on another major platform primarily display content made by AI. A considerable share of this content is classified as low-quality AI content, a label for substandard, bulk-generated content that is often absurd or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, from digital art to educational videos, and we want to offer the community the ability to see more or less of that, based on their own likes,” commented a company executive.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its app labeled as made with AI. In total, in excess of 100 m media items are submitted to the service daily, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the volume of AI content they view by accessing the content preference option in the platform and selecting the AI content topic. Other topics that can already be modified under the tool encompass politics, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to label lifelike AI-made content, and it forbids harmful fake videos of public figures or critical incidents. Any believable AI video that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth add an AI-generated watermark to content made using its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This action is intended to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
The company is also launching a $2m awareness program for specialists and institutions to create learning resources about responsible artificial intelligence. This project will support educational bodies focused on teaching computer science.
Moderation Strategy
The video-sharing app has defended its content review process, amid debate over proposals to cut jobs for numerous safety staff in the UK. TikTok is expected to cut 439 jobs in its content moderation division in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official stated that human moderation would continue to be important, but AI can shield workers by filtering out the most graphic content before it is viewed by staff. TikTok stated a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
